The Fellows of February

It has been a truly remarkable summer for the ever-expanding army of marketing wunderkinds that seem to have stormed into occupation¬†of the entire top floor of CA’s Jollimont headquarters.

The results of course are there for all to see with over one million people pouring through the gates to watch the dismantling of the hapless English tourists, a doubling of BBL attendances combined with a four-fold increase in ratings, and of course the rivers of gold that now flow down the stairwells courtesy of the bumper new TV rights deal and sponsorship bounty.

Now none of this could occur without the creative input of the ponytailed geniuses who masterminded such events as the spin-off of CA Digital Media, #AskBoof, #bullshit, the World’s Greatest Dress Up Party, lycra-clad trampolinists, and of course the piece de resistance, the giant mobile corporate edifice of the KFC Skybox where original recipe and VB reigned supreme.

But, with the end of the Australian summer at hand, and a brief hiatus until the baggy green tackle the Proteas in far away South Africa, the thorny question of just how to maintain the momentum now rears its ugly head.

Fans fear not because the team have been hard at work over the Christmas period to plan for such an eventuality and I can exclusively reveal that, in addition to the launch of the @ShaneRWatson twitter character, the team are proud to announce, and sell to you, the Fellows of February calendar.

That’s right, a calendar, available exclusively by retweets of CA Digital Media click-bait material !

Concerned that, amidst the blizzard of social media and promotions focussing on social frivolity rather than on-field happenings, CA may be losing core supporters the creative types started work on executing the plan in conjunction with none other than the Frank Drebin of selectors, the urbane John Inverarity.

Artfully conceived, the plan targeted the selection of 28 players to represent Australia in the international arena, with each earning the privilege of appearing as a daily pin-up accompanied by one of CA’s 19 commercial partners and 4 broadcasters, with the remaining spots available for a negotiable fee.

Having skilfully accomplished this wondrous feat of planning and talent management last month you can now grab your ‘exclusive’ and highly prized memento of a golden summer – just head to CA Digital Media and use the special hashtag #ILoveILoveACalendarBoy.

Until next time … that is stumps.

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